This information is reprinted from www.morningbrew.com/stories/the-fda-drops-the-hammer-on-e-cigs/
“The number of teenagers we believe are now using these products…has reached an epidemic proportion,” FDA Commissioner Scott Gottlieb said yesterday.
Per the Center for Disease Control, of the 3.6 million middle- and high-schoolers who identify as tobacco users, 2.1 million (58%) used e-cigs.
So here’s what Gottlieb’s doing: The FDA told major e-cig manufacturers (Juul, Logic, MarkTen, blu, and Vuse) they have 60 days to come up with strategies to address use among teenagers.
And if they don’t…regulators could force e-cig companies to drop all flavored products that appeal to kids.
Juul, which has 72% of the $2.3 billion e-cig market, says it markets to adults looking to quit smoking. But Gottlieb’s take? “I am willing to narrow the off-ramp for adults to close the on-ramp for kids.”
